Bangladesh has big potential in lingerie items: Manufacturer

BDApparelNews Desk
11 September 2018  

Photo Courtesy: The Krazy Coupon Lady

Photo Courtesy: The Krazy Coupon Lady

Bangladesh has tremendous untapped potential in production of lingerie items, the premium value-added innerwear product, according to manufacturers in the business.

According to industry insiders, lingerie currently rakes in well over US $700 million annually now, what was well below US $100 million five years ago. According to latest data from the Export Promotion Bureau, items of women's or girls' panties and similar articles, knitted or crocheted, fetched over US $676 million from July-May 2018.

“To be honest, Bangladesh still is not doing much to produce the premium segment of lingerie items,” M Ghulam Faruk, chairman of SQ Birchina, a brand that produces quality innerwear for premium brands like Marks & Spencer, says.

According to him, lingerie is a complicated product that needs sophisticated design that would contain the right ingredient of fabric and tailoring that would provide a good fit and as well as the highest level of satisfaction. “You see, producing lingerie is a very sophisticated job. That is why there are not many companies producing it,” he said.

He says, it is an item that is driven by constantly changing taste and fashion. “You need continuous innovation in fabric design and product design to stay competitive in the lingerie market. It is a difficult business,” he says.

However, his optimism with Bangladesh lies on the prospect of cheap products, catered with quality and reliability. He believes, Bangladesh holds big untapped potential in exploring the world of lingerie items – which has high export value.